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Developing Innovative Strategies

TO MAKE WORK..........   


We work with companies with 2-500 employees.  We specialize in creating custom benefit programs tailored to meet the needs of your firm and your employees.  Our areas of expertise include Medical, Dental, Life, Vision, LTD, STD, Work Site etc....Our creativity has naturally steered us towards self funded health programs, captives, start up ASO's and voluntary benefits. Never assume that what you currently offer is the best available.  



We work with over 20 payroll firms.  Our partners include local, regional and national payroll providers.  Our payroll partners tie seemlessly into your/our HRIS platforms and give you a single source (or brain) for all of your administrative and financial functions.  Our vendors vary with the biggest differences coming in the technology vs human service capacities.  Let us help you discover which is the best model for your company. 



We are business owners.  We are employees.  We have over 75 years of compliance experience and we can help your company navigate the complex world of compliance and human resources.  HCM, Handbooks, Onboarding, Labor Laws, Reporting,  Record Keeping and Employment Incentive programs are just some of the services we offer to help you mange your most important assets.  Your employees.



We are a boutique Benefits, Payroll and HR consulting firm based in Morristown, NJ.  We were founded in 2008 after 10 years of working on the employee benefits sales and underwriting side with GE Financial and Principal Financial Group.  ABG started as a benefits focused firm working in the 2-250 employee space.  As our market has grown and changed, we have changed.  We have expended our practice and in addition to benefits our work now includes payroll, HR and Risk Management.  


As our services have expanded we have never lost site of what has made us successful.  Providing great service and keeping current clients on board is the focus.  Our business model is based on providing the resources of a national advisor with the service of a local firm.  We do not have the name recognition of a national broker.  We do not rely on  $2 million dollar marketing budgets to win clients and overcome our deficiencies.  We succeed by being the most knowledgeable, most resourceful and providing the best service in our market.  

Aside from services we understand you.  As both business owners and employees, we see what we want to help us run our business.  We apply these same principles in providing recommendations to help you manage your benefits, payroll, HR and risk management. Let us help you.  

Services in addition to Benefits, HR and Payroll

Let our specialists help you!


Executive Benefits

Protect your leaders 

  • Life Insurance

  • Disability Insurance

  • Equity Allocation

  • Asset Coverage

  • Key Person

Working Tools

Risk Management

Businesses need a lot of insurance

(we know this as owners)

  • Captive Programs

  • Workers Compensation

  • Business Liability

  • Cyber and Theft

Romantic Couple Enjoying View

Individual Solutions

Sometimes individuals need help.

  • Life Insurance

  • Health Insurance

  • Disability Insurance

  • Dental Insurance

  • Vision Insurance 


Hi Jeff,

I wanted to let you know that I connected with John yesterday and he was amazing!  He is EXACTLY what my client needs and he was super helpful at educating me about his services, what differentiates his firm, and what my options would be for going forward.  


I really, really appreciate your help.  


Thanks again :)"


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